Knowing where your current (and future) web traffic
is really coming from is a critical first step. We're
not just talking about a simple hit counter on your
web page here.
You need to know unique web visitors. You need full
knowledge of how people are finding you, including which
search engines and keywords they used, or which partner
site referred them. This will be crucial to evaluating
future improvements to your web traffic. Often times,
this new data will help you discover new search terms
and even external partners that spawn ideas to even further
expanding your web traffic.
Our first step for existing sites is always to set up
analytics so we can measure improvements. Besides just
increasing traffic, we also use some
very sophisticated reporting to help evaluate visitor behavior
to improve your site's conversion ratio.
Evaluating visitor behavior is key to improving customer conversion ratios
Another important
form of analysis is know where your current search engine rankings stand. We have sophisticated programs that
will gather your current rankings on the keywords deemed most important. Then, every few weeks, another report
is generated with a comparison to your previous report.