Your site will be submitted to various smaller search engines, directories, and pay-per-click sites as determined back in our "Keyword Research" phase. Some of the directories may require additional fees based on the plan you have selected and how soon you'd like your results to begin appearing. Some of the sites include a 'rush' or 'express' option, where you pay additional money to be evaluated much quicker (usually within a few business days).

Submitting to Search Engines
For the major search engines such as Google and Yahoo, direct search engine submission may not have any value. In fact, the best way to be indexed into these engines is to get a link to your site from a high ranking site. Smaller search engine are also notified that you'd like your site evaluated by their spiders for inclusion into their search results. In the previous step (search engine optimization), we changed your web pages to be optimally evaluated by the search engine robots.

Submitting to Directories
Directories such as Yahoo! are maintained by human reviewers who will evaluate your site and its description (adjusting it if necessary) before it is included into their result. Which directories and which keywords to emphasize were determined in our "Keyword Research" phase. Very meticulous detail goes into phrasing your suggested site description so that it 1) contains your best keywords, and 2) provides a catchy description that your target customer will want to click on.

Submitting to Pay-Per-Click engines
With Pay-per-click (PPC) listings, you 'bid' on which search terms you wish to appear under. The higher amount you are willing to pay for each person clicking to enter your site, the higher your listing will be ranked for that given search term. Bids for top placement can be from $0.01 per click up to $1.00 or more depending on the search term and which PPC search engine you are using. One major advantage over regular search engine submissions is that you get to choose a custom description for each keyword you submit. This is important because you can 'fine-tune' each description so the user can better decide if your site is what he is looking for. If the user doesn't click on the listing for your site, you don't get charged anything.

Today, having pay-per-click listings works well for supplementing your web traffic. Most search engines (including MSN, Yahoo, AOL, and Alta Vista) use some form of pay-per-click results as their top 3 results. These are usually under the heading of "Sponsored Listings", though it varies with each search engine. That means that even if your web site has the #1 ranking for a given keyphrase with a search engine, the highest it will appear is in the 4th spot. While some users will skip over these Sponsored Listings, many others will use them (even thinking they are 'preferred listings' by the trusted web search engine).

We can help to construct your descriptions in a way that will catch your potential customer's attention and generate the most targeted visitors to your web site. Submitting to the pay-per-click engines can usually be done as soon as the Keyword Research phase is complete to get your web traffic started as soon as possible.