After deciding which key-phrases will use each strategy, the next step is optimizing your web pages to target those terms. The bottom line is, if your site comes up before your competitors, you have a better chance of getting the business.

Search Engine Optimization
Search engines use 'robot' programs that look at your site and try to determine which keywords are most relevant to your page. In the mid 1990's, a common technique for achieving better rankings was to put a bunch of your keywords on your web page...the more the better seemed to be the rule back then. The problem was, someone else would come along and 'one-up' you by adding even more of the target search terms to their web site. As you can see, this would become an endless cycle of larger and larger web pages without any real added content.

Today, each search engine uses smarter proprietary algorithms that are ever-changing to try and filter out those sites trying to unfairly manipulate the rankings, while reporting what it perceives as the most relevant sites for the keywords searched. Your goal? To structure your web page so that it appears to be the most relevant site for a given set of search phrases.

We use a combination of automated web tools and manual page optimization techniques to make your site appear more relevant to the search engines without getting your site 'penalized'. This process involves much more than just jamming a bunch of keywords onto your web page. We use state-of-the-art tools to evaulate and optimize your pages to target your customer's searches.

In many cases, your modified web page may not visually appear much different that it did before. But it will appear a whole lot different to the search engine robots who download and analyze your web pages. After your web pages are optimized, they are finally ready to be submitted to the search engines for evaluation (or re-evaluation).