Knowing how many times certain search phrases are being used in the engines is critical to planning your search engine marketing strategy. Optimizing your web site for the wrong keywords will cost you visitors. You may actually have a #1 search engine ranking on certain keywords, yet you still receive no traffic. This is generally because very few people are really searching for those keywords that you are ranking well on.

As an off-the-wall example, say you decide to target the phrase "asxlk djlskasdfl". If you place that phrase on your web page a few times and submit your site to the search engines, most likely you will be in the top results for that particular term. But you will not get any traffic off this top listing because nobody is searching for it.

Even more important is discovering the dozens or even hundreds of keywords out there that your competition may not have thought to target. Our proprietary tools will quickly generate an extensive report of related keywords, along with an analysis of the competition for that keyword. We will then analyze and place each keyword into one or more of the following categories:

1) Using Pay-Per-Click Services

Most targeted keywords are worth paying the minimal amount to generate a visitor to your site using the recommended pay per click (PPC) sites. We'll help discover those hidden gems that, for a very low cost-per-click, you can be placed in the top spots.

2) Target in Web Directories

In some sites such as MSN, web directory entries come up before regular search engine results. Your listing description needs to be carefully constructed to target your main keywords (especially those words receiving a lot of searches but with little competition).

3) Optimize for Search Engines

Finally, we will identify those highly targeted search terms that that we will focus on for the natural search engine results. Ideally, all relevant keywords would be optimized for the search engines (because usually indexing with them generates 'free' leads). But since we are balancing results with cost, carefully choosing the terms to target is essential.